Advancement Possibilities and Employment Outlook Some marketing and related associations also sponsor management training programs. Working in conjunction with local colleges and universities, many firms offer management training programs that can accelerate advancement to a product manager position. Entry-level positions in these fields are often listed on Internet job sites and in newspaper want ads. Therefore, individuals interested in product management should seek an entry-level position as a sales representative, purchasing agent, buyer, market researcher, or product specialist. Many companies fill product management positions by promoting experienced staff or by hiring individuals from related professional or technical areas. Knowledge of business software such as Microsoft Excel is essential, and completion of a marketing or product development internship while in school is highly recommended. Recommended courses include marketing, communications, technical writing, economics, statistics, business law, advertising, market research, and management. (© Martha Tabor/Working Images Photographs. Product managers may be responsible for coordinating the activities of various departments while planning marketing efforts for a product or brand. Technical industries such as electronics and computer manufacturing may prefer to hire applicants with a bachelor's degree in engineering or science and a master's degree in business administration. Some employers prefer a broad liberal arts background, while others want managers with a bachelor's or master's degree in business administration. Education and Training RequirementsĪlthough a wide range of educational backgrounds is acceptable for entry into product management, all employers require a bachelor's degree and usually an advanced degree or specialized training. The growing complexity of doing business means that managers must be increasingly versatile and keep up to date with technological developments. Product managers must be able to supervise large groups of workers, think creatively, focus on the overall objectives of the company, and interact with other corporate areas. In addition, they work with advertising and public relations staff to promote the firm's goods and services. They estimate the consumer demand for the product they manage, identify potential customers, stay informed of any competing products on the market, develop pricing strategies, and oversee product development. Because product service has become the key to selling goods and services, product managers play an important role within corporations.
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